Legal

Last updated: 30 April 2026

This accessibility statement applies to smartstartit.co.uk. We want everyone to be able to use this site, including people who use assistive technology like screen readers, voice input, magnification, or keyboard-only navigation.

We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA. WCAG 2.2 AA is a widely recognised set of guidelines that, when met, makes a website usable for the widest range of people.

This is an aspiration, not a guarantee. The site is built on WordPress and Divi, both of which we configure for accessibility, but parts of either may not fully meet WCAG 2.2 AA at any given moment. If you find something that does not work for you, please tell us and we will fix it.

We do the following on every page we publish:

• Use semantic HTML headings (H1, H2, H3) in a logical order so screen readers can navigate sensibly.
• Provide alt text on images that convey meaning. Decorative images are marked as decorative.
• Use sufficient colour contrast for body text and UI controls (we target WCAG AA contrast ratios at minimum).
• Make sure the site is keyboard navigable, with visible focus indicators.
• Avoid content that flashes or blinks at rates that could trigger photosensitive seizures.
• Mark up form fields with proper labels, error messages, and required-field indicators.
• Test layouts at 200% zoom and on small screens.
• Avoid using colour alone to convey information.

We are honest where we have known gaps. As of the last-updated date above:

• Some older case study and blog images may not yet have ideal alt text. We are reviewing and updating in priority order.
• Third-party embeds (calendar booking widgets, social media feeds) may not fully meet WCAG 2.2 AA. We pick vendors who take accessibility seriously but cannot fully control their output.
• Decorative gradients on the home hero word "scale" rely on colour. The text remains readable without the gradient effect.

If you cannot use part of this site, or you find something that does not work with your assistive technology, please get in touch. We take this seriously. Your feedback helps us improve.

• Email: hello@smartstartit.co.uk
• Phone: 0117 454 8542 (Mon to Fri, 8am to 6pm UK time)

Tell us:

• The web address (URL) of the page you were on.
• What you were trying to do.
• What went wrong.
• The assistive technology you use (e.g. NVDA, JAWS, VoiceOver, Dragon, browser zoom).

We will respond within five working days with either a fix or a clear timeline for the fix.

Smart Start IT Ltd believes that accessibility is part of doing business well. As a UK MSP, we work with founders and growing teams who themselves rely on accessible technology. We will continue to improve this website's accessibility as part of our normal cycle of updates.

This statement was prepared on 30 April 2026 and last reviewed on 30 April 2026. We review it annually and after any significant change to the site.

We are not a public sector body and so the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 do not directly apply. However, the Equality Act 2010 places a duty on service providers to make reasonable adjustments. If you believe we have failed to comply with that duty, raise the issue with us first using the contact details above. If we cannot resolve it together, you can contact the Equality Advisory and Support Service (EASS).

Email hello@smartstartit.co.uk or call 0117 454 8542. We will respond within five working days.